Even though the number varies, the efforts taken to gain new customers are far more and costly than those to keep the present customers loyal.
The profits of a generic-pharmaceutical company, Parkin Laboratories, are dwindling as a result of recent legislation implemented by the Indian government. – Level of Consumer Activism Regarding Environmental Concerns – Parkin Sales needs to know the level of consumer activism regarding environmental concerns is.
– Transparency & Digital Drive – Parkin Sales can use digitalization of various processes to overcome corruption in the local economy. Climate change and changing website here is leading to the extinction of more than 20% of species on the planet by the turn of this century.

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As population is ageing it will require less tech intensive products.  THREATS:The nature of the problems that the management of the organization is facing is very severe and poses a grave challenge and threat for the survival of the business itself if not tackled and addressed by the management of the company. Payback Period
Apart from the Payback period method which is an additive method, rest of the methods are based on
Discounted Cash Flow
technique. – Research and Development Investment Levels – If there is high level of investment in technology development sector then there are high chances of building a self sustaining ecosystem that drives innovation.

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– Waste Management – What is the policy of waste management in the prospective market and how Parkin Sales can adhere to the waste management requirements in that market. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we address assuming that all the expected cash flows are realized at the end of the year. – Role Local Governments Play – Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. VALUE CHAIN ANALYSIS:The value chain analysis of the organization has revealed that the human resource of the company has massively grown and increased over the time period during the operations of the business in the markets where it focuses and operates.

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It requires three steps – Market segmentation is the process through which marketing managers at Parkin Sales can divide the large market into smaller segments based on distinct needs, characteristics, or consumer behavior. Some of the technology trends that are impacting the macro environment are – developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. Promotion – Engage with customers through use cases and benefits instead of functionalities and features. Marketing mix: Building a marketing mix based on the marketing plan objectives and limitations imposed upon it by the financial resources.

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This can help Parkin Sales in numerous decisions such as plant location, product development, and pricing strategy.

The five stages of Marketing Strategy Process of Parkin Sales are –

Step 1 – Marketing Research & Analysis
Step 2 – Segmentation, Targeting & Positioning Decisions
Step 3 – Marketing Plan
Step 4 – Designing a Marketing Mix using 4Ps – Product, Price, Place & Promotion
Step 5 – Sustaining Value through Post Purchase Services

The first stage of the marketing process at Parkin Sales is to do research and analysis to identify unmet and even unknown customer needs. Under the Segment Attractiveness Analysis all the segments are evaluated based on the following criteria – Maturity of the market – For example within the car industry the SUV category is more mature than Electric Vehicle market, so the margins can be very limited in the SUV category but the demand forecasting is easy. .